Ultimately, Which 50 Marketing Insights is about taking something that’s not well understood and making it a hit. Insights are the hammer for that particular nail – they’re the data and feedback that tell you what kind of marketing techniques will work best for your specific product or service. Marketing insights require three things: access to a wide variety of data, analytics that can make sense of it all, and humans with the ability to spot the underlying narrative. Whether you’re looking for consumer feedback, market data analysis, or channel-specific metrics, the right software can provide a powerful platform to help you get the insights you need.
2024 Lists Revealed: Top 50 Insights & Analytics Companies & Member-Only Rankings
This year, the IA/Outsell Top 50 Report (formerly The Honomichl Report) and the GRIT Top 25 Marketing Research Companies list have grown in size and scope to become a must-read industry publication. Authored this year by Michael Brereton, Executive in Residence and Program Director, Insights Association with the Master of Science in Marketing Research program at Michigan State University, in partnership with Outsell and ESOMAR, these rankings are based on input from research buyers, providers, analysts, and marketers, as well as IA member survey data.
This year’s list is led by FIMMICK MediaMax, an “intelligent ad agency” that specializes in measuring people’s implicit and explicit reactions to advertising and brand communications, with best-in-class benchmarks across all channels. Other notable mentions include Creative Insight, which uses an innovative methodology to measure the performance of any ad campaign; Lissted, which provides social listening and community management tools; and Maru/Matchbox, which offers customer engagement measurement and emotional analysis.…